Senior Marketing Manager, Sports Activation

Location: Carlsbad, CA

Department: Marketing

Type: Full Time

Min. Experience: Senior Manager/Supervisor

Reporting to the VP of Marketing, the Sr Marketing Manager will be responsible for building the SKLZ brand within our focus sports to gain credibility with core athletes in each sport. The Sr Marketing Manager will own the strategy and execution of sport-specific marketing plans to generate advocacy from influencers and demand from athletes and consumers. This person will build the demand generation model and oversee all aspects of marketing execution in focus sport categories, including baseball, soccer, performance, golf, basketball, and football. They will collaborate with key SKLZ stakeholders and with external partners- teams, leagues, media, influencers, athlete ambassadors, and others – to execute and optimize the marketing plan.

•    Develop integrated go to market plans by sport 
•    Execute marketing activities
•    Innovate on new ways to connect with the target athlete
•    Negotiate partner contracts with Athletes, Partners, and Organizations
•    Partner across the SKLZ organization to define 
•    Activate the brand strategy/creative team to develop compelling sport-specific messaging and compelling assets
•    Activate the Digital/Direct team to develop assets and build technological solutions that support the plan
•    Reporting & Analytics

•    9+ years Marketing management experience, sports marketing experience strongly preferred
•    Experience managing direct reports
•    Experience negotiating sponsorship programs and talent contracts
•    Experience managing large cross-functional teams on campaigns
•    Integrated marketing communications
•    ROI Analysis
•    Strong communication, interpersonal, and presentation skills
•    Proficient in Microsoft Word, Excel and PowerPoint
•    Accurate and detail oriented
•    Passionate about team sports and athletics in general
•    Team-Player with a “can do” attitude

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