Marketing Director, Digital

Location: Carlsbad, CA

Department: Marketing

Type: Full Time

Min. Experience: Manager/Supervisor

Reporting to the VP of Marketing, the Digital Marketing Director will be responsible for driving all aspects of our Digital strategy and Direct business including e-commerce and related SKLZ owned digital marketing channels. This person will build a best in class experience through all digital channels to drive brand engagement, loyalty, and sales. This role will be responsible for leading digitally focused campaigns and ensure brand consistency through all digital/social/partner touchpoints. This person will be the architect of the SKLZ consumer engagement model inclusive of customer service, CRM, and social media.

•    Managing the E-commerce strategy
•    Developing and executing the digital marketing plan
•    Web merchandising
•    Content marketing strategy and execution
•    PR Strategy and management
•    Social media strategy and execution
•    Web analytics
•    Email marketing 
•    CRM
•    Customer service management

•    10+ years Digital Marketing management experience
•    Experience managing direct reports
•    Experiencing managing multiple agency partners in a digital business
•    Web Analytic Skills
•    Strong communication, interpersonal, and presentation skills
•    Proficient in Microsoft Word, Excel and PowerPoint
•    Accurate and detail oriented
•    Passionate about team sports and athletics in general
•    Team-Player with a “can do” attitude

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